Evaluating a Business Opportunity

CONSIDERATION WHEN EVALUATING AN OPPORTUNITY
This was sent to me by my team (Thanks Svetlana, Stephen Clarke and Alex from NuSkin for sending me this informative article!)

When I evaluated all the opportunities I had a list that I used so I could accurately compare each opportunity without involving "emotion", as that little thing has caused me some trouble in the past. I wanted to share this with you so you can see how easy this decision became for me and literally took the guessing out of the equation.

1. Current Status:
I always want to ensure that the risk factor is limited. Based on history we know that the chances for long term success of start-ups in not good. Over the last 25 years over 60,000+ companies have launched and only 70 made it to $100M year in revenue. Only 40 of those are still in business. I tend to stay away from start-ups and look for companies that are at least 2-5 years old.

2. Leadership:
I am very sceptical of companies that don't have f. Many companies are started by ex-Distributors who think they can do better because they believe they understand what it's like in the field. We all know that you do not need to be a good business person to build a network/downline so why is that an endorsement of someones capability of running a large corporation. I compare this to the conventional world when a top salesman leaves his company to start his own with the thought process that they are his clients and he can do a better job. My experience is that this usually ends up with the salesman realizing that there is a lot more to running a company than just going out and selling. If ex-Distributors are involved I want to make sure they have surrounded themselves with good solid business people who are experienced at running a large corporation. This point also included Field Leadership....too many companies are filled with these hot-shot Leaders who are ONLY concerned with what's in it for them...I needed to find a company that had Top Distributors who really cared about their downline but also the company they represented.

3. Growth
Most of the companies are private so it's difficult to get actual numbers but I like to find out where they are in terms of sales and what their projections are over the next 1-3-5-10 years. We know in most cases they are inflated but I like to challenge them to justify their numbers and in the case of Bill Farly, the CEO of Zrii, who told me they would be a Billion Dollar Company when I continued to "press him" as to why, he didn't have a good explanation. By the way they offered me a position that was already generating $6,000 month that I turned down. This point also included global opportunities, if/when they would be open and ready.

4. Products
The products are what creates the RESIDUAL INCOME so although that's not necessarily how you build quickly, it is how you build a solid base. Products must be unique and either at the top or near the top in their category. I also look at industry type....where is the industry going...this is why I always lean toward Wellness. I also look for science because I am aware that the FDA, along with Health Canada and most other countries are looking at the wellness industry very carefully and are not very far away from requiring that "proof" be delivered for all these natural products....this alone kept me far away from ALL the juice companies.

5. Systems & Support
This is very important. I do not want to have to come into any situation and start developing marketing material or training systems. I want to be able to plug people into already existing systems that have been PROVEN to work. I also look for a strong Upline Team, people who do the business full-time and generate the type of income that I want.

6. Speed
I need a company where you can make money quickly....this is not just for me for for the people I bring into the Team. People are motivated by money and the HYPE wares off after a short time and if people are not making money they will simply quit. I need to find a company that you can make REALLY GOOD money immediately which will allow me to bring the seasoned networker in but also make money immediately for the part-time person.



7. Integrity
I wanted a company that stood for something....had a strong mission statement that was more than just some words on a wall. I believe very strongly in "giving back" and I needed a company that supported that vision.

If there is anything that my partners have taught me it's this....the Network Marketing Business Model is only different from other types of business models if you treat it that way. We treat our business just like you would treat yours, in fact you would treat it EXACTLY like you. We look for referrals, share with them what we have and then let then decide if they want to buy.....does that sound familiar?

The problem with most people in our industry is that they were exposed to the industry by the people at the bottom, the 90% who don't make any money and got into the business because they either fell in love with a product, got conned in by someone who played on their emotions or were simply desperate and the buy-in was low so "why not".

We treat our business very professionally, we use an office, we book meetings, we capatalize on the Internet and we work together to share what we have and grow a strong global business TOGETHER....it's very much like a partnership. This is NOT "just another MLM Company".

That's my list and after taking all these and applying them to over 20 opportunities in the market place I found that NuSkin was the only one that satisfied every point. There were several others that had some but none that I determined were even close to NuSkin. I wanted to find a Home, something that 20 years from now I was still involved in and I'm very happy to say that I finally, after much searching have found that Home and I would be honoured and privileged to offer your Contact to be part of our Team!
Remember: You CAN do this!
http://www.canmakemoneyfromhome.com/
Carole Gardner
828-582-1965